Top 5 Serta iComfort Models

Two companies have cast a great deal of attention on memory foam mattresses in recent years – much to the benefit of consumers who had suffered for years under subpar bedding conditions. Tempurpedic and Serta comprise the elite “Big 2” of companies that led the memory foam revolution and toppled the now-antiquated internal spring mattress empire.

For that, consumers owe these companies a debt of gratitude, for they were the first to break open the internal spring monopoly and introduce true competition to the marketplace – albeit at a hefty price to the average consumer. Fortunately, the market has further expanded in recent years as new manufacturers have introduced comparable memory foam products that have forced the “Big 2” to alter their business plans to stay relevant.

But the Tempurpedic and Serta are still struggling to compete with upstart-turned-contender brands like Simply Rest, an online-based memory foam retailer that is able to offer comparable mattress models, with higher quality materials, at significantly lower prices due to reduced overhead and associated business expenses.

For comparison purposes, Serta’s iComfort mattresses use a “Cool Action Gel Memory Foam” that is designed to feel like traditional memory foam and includes a “MicroSupport gel” that adds to support properties and a cooler sleep surface. On the other hand, Simply Rest mattresses use its “CoolTouch” gel-enhanced memory foam to control sleep temperature. Both companies offer 25-year product warranties and extensive in-home sleep trials so that consumers can ensure they purchased the right product for their individual needs. So, what is the biggest difference between Serta and Simply Rest memory foam mattresses? Price.

To see the overpriced nature of these memory foam products, one must only take a quick look at the Top 5 Serta iComfort Models in queen-size:

• The Renewal Refined – At 13-inches in height, this is Serta’s plushest iComfort model. The Renewal Refined is priced at a whopping $3,000.

• The Prodigy – with a 12-inch profile height, the Prodigy is available for purchase for about $2,500.

• The Revolution – with an 11-inch profile, the Revolution is available for $2,000.

• The Genius – with a 10-inch profile, the Genius can be purchased for $1,600.

• The Insight – with an 8-inch profile, the Insight is the most affordable iComfort model at $1,300.

To put it into context, here are the Simply Rest queen-size contenders:

• The Royalton – with a 13” profile, the Royalton is Simply Rest’s most luxurious model and is priced at $1,099.